HOW TO GENERATE SALES LEADS
Whether you’re in the startup phase or you’re 35 years in, you’re going to want to know how to make money for your business.
In this article we identify how to generate sales leads, and how to finally make your business ‘shoppable’ and unstoppable.
1. GET SHOPPABLE
Your first step to generating sales leads is to get an online store, if you haven’t already. Even if your business is a service you need a place where people can checkout and buy, otherwise your website is just a brochure (with a dead end) at best. If you don’t have tangible products, your shop may include vouchers, affiliate products or package deals based on time or service. Whatever you do – Get shoppable! If my nine-year-old son can build a website, you can too. I find Shopify to be the most user friendly.
2. RUN FACEBOOK ADS
If you’re not using Facebook ads already, get on board. According to Impact, 76% of FB users look for interesting content, and content consumption has increased 57% since 2014. Additionally, 66% of social media users log on to learn about new products and services. Once you’re familiar with the way Facebook ads work, you can start to create a funnelling system by building brand awareness and trust to similar audiences. That said, don’t ask your audience to marry you on the first date. Instead, build a relationship. For example, ask them to follow your page before you ask them to visit your site.
3. IDENTIFY YOUR AUDIENCE
Who is your tribe and where can they be found? It’s fair to say there’s a difference between the audience on TikTok and the audience on LinkedIn. Once you know who your people are, you’ll know where to spend your marketing dollars on advertising – then you’ll be able to closely analyse your data and edit accordingly.
4. SET UP EMAIL AUTOMATION SYSTEMS
This part requires a fair bit of work initially, but once it’s done, your business can virtually (almost!) run itself. Using Mailchimp or Active Campaign you can set up forms for your website to capture email addresses for different audiences. From there, you can set up a series of email automations specifically targeted to each audience. Depending on your business, I would recommend around 30 email automations to go out as a welcome series. These can be woven in among your usual email workflow, which may be 1-2 per week. While you’re at it, set up automations to ensure that existing customers turn into repeat customers.
5. USE SOCIAL MEDIA FOR BRAND AWARENESS
While all of this is going on in the background, don’t forget your best friend, social media. Post consistent content, consistently, and continue to build a community around your product of service. While social media in the past was intended as a platform to ENTERTAIN, it is far more important these days to ENGAGE. Be sure to interact with your tribe and partner with like-minded businesses to leverage your own business. It’s a tough gig but stick with it! Rome wasn’t built in a day. You’ve got this.
6. GOOGLE ADS AND SEO.
If you haven’t been using Google Ads to generate leads, you’ve been living under a rock. It’s time to reveal yourself! Ads will put you at the top of your food chain when it comes to search terms that are relevant to your business . On that note, be sure to search-engine optimise your site. You can do this by editing the meta descriptions in the back end, whilst ensuring you hit on all the key words. WordPress will give you green lights for SEO so you’ll know you’re on the right track!