We invest in businesses every single day in our investment fund, Agio Global.
In almost every single case, we find that the market opportunity is far greater than the business owner has realised.
- Do the market research
- Don’t rest on your laurels
- How big can your business be?
- What is the size of the total market audience?
- Where and how can you take market share?
- Create sales targets from there.
Don’t stress about this step – it can be overwhelming at first! The purpose here is to identify opportunity and make a plan to get there.