By shifting, reallocating, adjusting and problem solving, I find myself enjoying my one hour of financial structuring every morning. As an entrepreneur, you can probably identify with these traits: you’re a big-picture thinker who sees problems everywhere and you love to solve them. So while you may not think you are money-minded, your character is likely to be already aligned with this way of thinking – you just don’t know it yet.

We have grown up with the societal belief that money is either, the root of all evil or worse, a topic to be completely avoided. (At least the former gets us talking about it.)

Money needed to be a regular subject in school. It needed to be a weekly conversation with our parents, where they shared with us their latest purchases, income streams, investments, returns and mistakes. Instead, they whispered in the kitchen, creating either a sense of perpetual uncertainty or a sense that money could never run out. Either way, we watched it disappear under the rug. It left kids wondering what was going on, it left teenagers wondering how to use it, and it left young adults wondering how the heck they were ever going to buy a home in which to live.

It’s possible that this is why so many young businesses go bust.

If we had the audacity to have the conversation from the very beginning, we might talk about money as freely as we do about holidays – they’re exciting, useful, valuable, easy and fun; they open us up to creativity and new perspectives; and they provide us with an untethered feeling of simultaneous adventure and contentment.

If we were brave enough to talk about money like this, we would have a better understanding of how it comes and goes, and how to build on it. We’d take calculated risks based on years of shared and real-life knowledge. We’d be more willing to push ourselves, to trust ourselves and to back ourselves. And we’d have a higher success rate in business.

So, let’s put it back on the table. Let’s all agree to talk more freely, openly, excitedly and unapologetically about money!

Without a doubt, this is our reason for developing Navig8biz courses; to reduce this statistic, prevent business failure, improve lives, and potentially save lives. This statistic needn’t be so high, but it takes planning and a strong understanding of your numbers to avoid start-up failure.