1.1A WELCOME TO BUSINESS FOUNDATIONS!
1.1 – Introduction
1.2 – Business Mindset
1.3 – Suitability to Business
1.4 – Exit Strategy
1.5 – Market Research
1.6 – Financial Modelling
1.7 – Budgeting
1.8 – Know Your Cash Flow
1.9 – Financing Your Business
1.10 – Branding
1.11 – Marketing
1.12 – Gear Up Your Sales
1.13 – Supply Chain and Contracts
1.14 – Networking
1.15 – Not Enough Hours in Your Day
1.16 – What’s Next?
1.1B WHAT'S YOUR MOTIVATION?
What is your driving force?
There are many driving factors behind start-ups. But let’s consider the motivations that rarely lead to success:
I want to work less hours.
I want to earn more money.
I don’t like my boss.
I’m taking over an existing business.
I lost my job.
I want to build a company to pass on to my children.
This is a hobby.
I need a job.
1.1C Building The Foundations
Your reason for this business should be crystal clear. What is your WHY?
Explore whether you are solving a problem, improving lifestyles or creating real change.
Be honest about your personal strengths.
Continually evaluate your self-awareness.
Have a strong understanding of your target market.
Ask yourself constantly, “Who is my customer?”
Fuel this venture with positivity and tenacity.
Know your purpose, know the problem you are solving, and have clear foundations in place.