Crazy 2022

If 2021 / 2022 has taught us anything, it’s that we need to be prepared for anything. The pandemic has upended the global economy and forced businesses large and small to adapt or die. And 2022 isn’t shaping up to be any easier. So, how can you make sense of the crazy and position your business for success in 2023

 

Here are four ideas for the year ahead and what you can do to stay ahead of the curve:

 

  1. The rise of ‘super apps’.

We’ve already seen the rise of super apps like WeChat in China and LINE in Japan. These all-in-one platforms offer users a one-stop shop for messaging, payments, e-commerce, news, food delivery, taxis, and more.

In 2023, we’ll see super apps start to gain traction in other markets as well, with Facebook’s Messenger platform leading the charge.

WHAT YOU CAN DO: If you’re not already thinking about how you can integrate your business into a super app platform, now is the time to start.

 

 

  1. The continued growth of e-commerce.

The pandemic has accelerated the growth of e-commerce by several years and it’s not showing any signs of slowing down. In 2021, we’ll see even more businesses move online as consumers continue to embrace digital shopping out of necessity.

WHAT YOU CAN DO: If you haven’t already gone digital, now is the time. Start by creating an online presence for your business, whether that’s a website or a social media page where customers can learn about your products or services and place orders.

 

 

  1. The death of cash.

With more businesses going cashless out of necessity during the pandemic, we’re likely to see an acceleration in the trend towards a cashless society in 2022. Central banks around the world are already experimenting with negative interest rates, which could make cash even less attractive as a store of value.

WHAT YOU CAN DO: If you’re still doing business primarily in cash, now is the time to start accepting digital payments like debit and credit cards as well as mobile payments like Apple Pay and Google Pay.

 

 

  1. The continued rise of remote work.

 The pandemic has forced millions of people to work from home and many companies have discovered that they can be just as productive—if not more so—without an office full of employees.

 

We’re likely to see a permanent shift towards remote work in 2022 as companies across industries continue to realize the benefits (lower overhead costs, increased employee satisfaction, etc).

 

 

WHAT YOU CAN DO: If you haven’t already made the switch to remote work, now is the time to start planning for it. Think about what tools and infrastructure you’ll need to support a remote workforce (VPNs, video conferencing software, project management tools, etc)

2023 is shaping up to be another challenging year for businesses worldwide. But if you’re prepared for what’s coming, you can weather any storm and come out on top.

 

 

2023 is also shaping up to be a year of transition—a time when we’ll see new leaders take office and begin implementing their agenda, an economy that slowly begins to rebound, and social unrest that gradually begins to die down as people adjust to the new normal.

 

 

It won’t be an easy year by any stretch of the imagination, but if we can make it through then things should start getting better from there. By staying ahead of these four trends—the rise of super apps, the continued growth of e-commerce, the death of cash, and the continued rise of remote work—you’ll position your business for success no matter what crazy happens next!

 

 

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