“a mother walking through a shopping centre answering a phone, pushing a pram, holding a baby on her hip, carrying groceries on her other arm, whilst opening a door and searching for a blankie.”
Mum entrepreneurs are on the rise and it’s no wonder why.
They have a clear why – to support their family – which provides them with a strong purpose to succeed.
They are also well-versed in handling chaos, which comes in handy when running a business! But most importantly, mums are passionate about making a difference.
They want to create products and services that make a positive impact on the world. And that is exactly what the world needs right now.
Mums in business represent one sixth of all small businesses and there are 300, 000 of them in Australia alone.
Whether their why to support their family, their ‘why’ is linked to the product itself, a financial desire to succeed, or a hope to simply make a mark on the world, a purpose of this depth is more likely to fuel a successful business.
For mums who are struggling in business, they will need to go back to their purpose and ask the big questions. Once they understand this, the balancing act of running a business will be smoother.
They also need to have considered conversations with their families and those who surround them, to ensure they are getting the support they need. Ultimately, the family needs to work harmoniously for the business to work.
As a mother, I know that my daughter always comes first. I am proud to say that as she young woman in the early stages of her career, she supports ALL my business ventures and goals. Inadvertently, she hast learnt that she can take on the world and pursue her dreams, to the end that she too has had her own business since the young age of 21. What more could I want?
If you’d like to understand more about your own purpose, and how to fuel your own business, check out at BIZ BOOTCAMP.
This mentored program provides everything you need to create a roadmap for success in your business life.
Happy Mother’s Day to all the mums in business and all the mums who support a business owner! You absolutely rock