Visualise this: a mother walking through a shopping centre answering a phone, pushing a pram, holding a baby on her hip, carrying groceries on her other arm, whilst opening a door and searching for a blankie.
Mums are incredibly skilled at juggling. They’re also a significant part of our economy, not only as consumers but as mums stepping into business.
Mums in business represent one sixth of all small businesses and there are 300, 000 of them in Australia alone.
While mums are clearly well-versed in handling chaos, they’re also highly driven, self-aware, and productive. This comes back to their ‘why’.
Whether their ‘why’ is linked to the product itself, a financial desire to succeed, or a hope to simply make a mark on the world, a purpose of this depth is more likely to fuel a successful business.
For mums who are struggling in business, they will need to go back to their purpose and ask the big questions. Once they understand this, the balancing act of running a business will be smoother.
They also need to have considered conversations with their families and those who surround them, to ensure they are getting the support they need. Ultimately, the family needs to work harmoniously for the business to work.
As a mother, I know that my daughter always comes first and as she grows, she also supports my business ventures and goals. Inadvertently, she is learning that she can take on the world and pursue her dreams. What more could I want?
If you’d like to understand more about your own purpose, and how to fuel your own business, join me for the free event of the year, Accelerate 2021. We won’t be holding this event again, so be sure not to miss it. Join the Facebook group to stay updated.
Happy Mother’s Day to all the mums in business! You absolutely rock.